Selecting an artist & SWOT Analysis

In the first few lessons for the production of the portfolio we drew up a list of the different music genres and sub genres that are around, this helped us to get an idea how many there are available.We also discussed a number of artists in the different genres and how they are represented in the music industry.
The teacher allocated us into random groups of 4 or 5.
My group decided to do "To know him is to love him" By "Amy Winehouse". We selected this song because it is not the usual pop music we listen to regularly. This means we would be producing the video with a fresh eye.
We also did a SWOT analysis of our artist where we analysed the strengths, weaknesses, oppurtunities and threats to our artist this will give us an idea how to market our star to our target audience.