Survey results analysis

Analysis of Survey Results on Prezi

Anthony Goodwin's theory

We looked into Goodwin's theory in order to help us in answering our evaluation question

How have you used, developed or challenged forms and conventions of real media products?

1. Lyrics & Visual

• Illustrative: Images provide a literal representation
• Amplifies: Repetitive of key meanings and effects to manipulate the audience
• Contradicts : Images contrast with the music
• Disjuncture: The meaning of the song is completely ignored

2. Voyeurism: The practice of obtaining sexual gratification by looking at sexual objects or acts, especially secretively

• Sexualisation
• Disjecta membra
• Audience as voyeur

3. Star image 

4. Intertextualisation: Relating to or deriving meaning from the independent ways in which texts stand in relation to each other

Survey monkey

Digipak

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Audience feedback

We looked at ways we could collect audience feedback for our portfolio and we came up with a few ideas

1. Questionnaires
2. Peer assessment
3. Youtube statistics
4. Interviews
5. Facebook/Youtube/Twitter comments

Questionnaires

• Need to collect quantitative and qualitative data in other 
• Brief the respondents about what the questionnaire is about in order to get full consent from them to use the data

• Different types of questions  :

 - Multiple choice - Questions that offer more than two possible answer choices and require a respondent to choose from the listed options.         

EXAMPLE

 

                       

                                     

- Likert scale - a type of question where respondents are asked to rate the level at which they agree or disagree with a statement for instance on a scale from one to five a user can strongly disagree or strongly agree with a statement.

EXAMPLE OF LIKERT SCALE

- Rank order - ratings according to their standing in comparison to one another, from best to worst.

EXAMPLE OF RANK ORDER

 - Open ended - Questions worded to allow an individual to respond freely in his or her own words.

EXAMPLE OF OPEN ENDED QUESTION

- Close ended - a form of question which can normally be answered using a simple "yes" or "no", a specific simple piece of information, or a selection from multiple choices.

EXAMPLE OF CLOSE ENDED QUESTION