Friday, 24 February 2012

Anthony Goodwin's theory

We looked into Goodwin's theory in order to help us in answering our evaluation question

How have you used, developed or challenged forms and conventions of real media products?

1. Lyrics & Visual
  • Illustrative: Images provide a literal representation
  • Amplifies: Repetitive of key meanings and effects to manipulate the audience
  • Contradicts : Images contrast with the music
  • Disjuncture: The meaning of the song is completely ignored
2. Voyeurism: The practice of obtaining sexual gratification by looking at sexual objects or acts, especially secretively
  • Sexualisation
  • Disjecta membra
  • Audience as voyeur
3. Star image 

4. Intertextualisation: Relating to or deriving meaning from the independent ways in which texts stand in relation to each other

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