Anthony Goodwin's theory

We looked into Goodwin's theory in order to help us in answering our evaluation question

How have you used, developed or challenged forms and conventions of real media products?

1. Lyrics & Visual

• Illustrative: Images provide a literal representation
• Amplifies: Repetitive of key meanings and effects to manipulate the audience
• Contradicts : Images contrast with the music
• Disjuncture: The meaning of the song is completely ignored

2. Voyeurism: The practice of obtaining sexual gratification by looking at sexual objects or acts, especially secretively

• Sexualisation
• Disjecta membra
• Audience as voyeur

3. Star image 

4. Intertextualisation: Relating to or deriving meaning from the independent ways in which texts stand in relation to each other

Digipak template

This is a typical 4panel digipak template. I chose a 4panel template because it looked like it would be more appealing and it would make the audience seek out more information that isn't included on the digipak

This template gives colour codes to help make the cd digipak as professional as possibly . 

• The front cover: This usually contains the main image, artist name and song title

• Inside cover: this usually contains a booklet with all the songs inside and their lyrics. There can be a background image for when the booklet is removed

• Spine: This is the part of the digipak contains the least effort, as it simply states the artist name, song/album title and record company name, however it is still important as the audience can use the spine the quickly recognise what the cd pack contains. 

• The back cover: This part has the track list which is the most important part, however it also has the record company and production names on it and the barcode in the corner.

• Inside back cover: this is where the cd is actually placed, however once the cd is removed there isn't a blank space however usually a symbol or image which relates with the band/artist.

CONVENTIONS of a CD digipak:

• artist/band name
• song/album name
• tracklist
• visual images that relate to the song/album
• booklet containing information on the songs and the lyrics
• record label name and logo 

This is how the cd panel looks like. I want an image on the CD so i have decided to make a separate copy of it to put onto the digipak. I am adding am image because my artist is meant to be new on the market so i want the audience to get used to seeing her image and learn to identify her logo her music.

This is the website i got the templates from : http://www.discwizards.com/cd-dvd-artwork-templates.htm

Analysing song lyrics

"To Know Him Is to Love Him" is a song written by Phil Spector, inspired by words on his father's tombstone, "To Know Me Is To Love Me."^[3] It was first recorded by his first vocal group, the only one of which he was a member,^[2] the Teddy Bears. Their recording went to number one on the Billboard Hot 100 singles chart in 1958. The Beatles recorded it as "To Know Her Is to Love Her", although their version wasn't officially released until their 1994 Live at the BBC compilation album. Marc Bolan and Gloria Jones, Gary Glitter, Peter and Gordon, and Bobby Vinton made versions called "To Know You Is to Love You". In 1987, the song was resurrected by Dolly Parton, Linda Ronstadt and Emmylou Harris, whose Trio recording topped the U.S. country singles charts.

Permission

permission slip

Location shots / Recce checklist

We chose to film the music video in the cafe for the narrative scenes, this is because our storyline suggests the girl is a working class girl and we were going to have the artist act in the narrative as a waitress in a cafe. The school has a cafe that is available to outsiders so it made it very convenient to film without having to go out of the school. We also wanted to use the school hall as part of the scenes because we planned to have a performance scene with our artist


 The Location Recce Checklist for the Drama Room and Castle Green Cafe

Costumes and props

Changes to narrative

Changes to Narrative

My group came together while trying to decide times and order in which we could film the scenes. We realised that our initial idea of having just two settings(cafe and drama studio) would become rather dull for the viewers to watch and it did include any climax, that would keep the audience interested while awaiting the end of the video.
After discussing the problem amongst ourselves we decided to keep our original narrative but included a few more scenes. The artist would partake in a few odd job roles for people with 'low status' for instance, working in a cafe, cleaning jobs, receptionist, and working as a librarian. She appears in different settings along with a 'high status' man who has a managerial job in an office. The man never seems to take notice of her in any of her job roles. She does little things to try and get his attention, for example, she tries desperately to make eye contact with him(in library behind bookshelf), offers him his usual coffee for free at the cafe she works at (to which he declines) writes him a christmas card (to which he throws in the trash along with other 'unimportant' letters) hangs up mistle-toe above the cafe encouraging him to flirt, but he still blissfully ignorant of her effort.The fact he doesn't notice her efforts isn't because he is completely ignorant of what goes on around him but because of the different class they are in. We tried to portray how the Working class (the girl) and the middle class (the guy) don't mix, it is almost as if they are on different 'food chains'.
The performance aspect is still the same, in the drama studio with a spotlight and at the end he finally notices her when he walks past and listens to her singing.

I believe this concept is much better because their is a build up in the story and a climax at the end leaving the audience wanting more, also because the original narrative hasn't completely been tampered with it makes less work to be done.

Webpage planning

Moodboard / Feedback

When Vicki looked at my mood board she said that the images did show the iconography of soul music, the colour theme mostly white, black and red also represented the genre of music. Adding a picture of the original artist makes the audience know about what type of music it is. Although she said that the font on the picture of the guitar doesn't necessarily go with the genre of the music. i explained to her about why i used the image of the silhouetted image of a man with afro and she thought it goes well to represent the style of music. She also commented that the mood board represents the target audience who are teenagers to young adults, the colours are vibrant and the image of the artist Adele whose usual audience are the same as our artists. She said the background image of tattoos everywhere also goes very well because it is often young people who often get tattoos and it goes well with the genre because of the

Final concept for music video

Here are two pages of our video concept 

Artists Iconography

Target audience

Artists name: Amelia-Lee

Album name: To know him is to love him

Age: 22

Gender: Female

Main single: Amy Winehouse's Cover (Phil Specktor's) 'to know him is to love him'

Image: feminine, natural, down to earth

Persona: She is a singer songwriter from Central London who also covers song by other songwriters, a family girl that listeners can relate to, unique soulful voice. 

Permission for copyright

Email i sent asking for copyright permission

The reply i received from the mail daemon

 I sent an email to Amy Winehouse record label Universal at contact@umusic.com.  When i received an email saying the inbox of the receiver was too full i decided to find a more specific source to email my request to. I found this by visiting a website (www.hitquarters.com) which provides contact details of managers, producers, Co Presidents of the music label the artist is signed to. I found the contact detail for Co President Darcus Beese  email: demosuk@umusic.com.

Website i found the contact detail